De La Paz · Selected Work

Selected work.

The products come first, because they are the proof. LastAwarded, miya.life, Mnememory, Futurisca, Counterfirm, Kinnomy, Gracekeeps, KindSplit, Kept Plans and the Neural Sector Intelligence are where the method gets tested; Bespoke Business Development, at the end, is where it becomes a client service. Each case says what was wrong, what I built, what I did myself, and how big it is.

The laboratory Products I designed, built, launched and run. The proof behind the advice.
I
Federal contracting · The whole contract, start to finish · Ongoing

LastAwarded

The problem

A federal contract is one continuous job and it is run in pieces. The opportunity sits in one government system, the bid in a folder, the award in an email, the agreements under it in a filing cabinet, the money in a spreadsheet, and the recompete in somebody's memory. By the time an audit asks for the record, or an option year runs out, the thread has already been dropped.

The constraintPublic sources only. No private lists, no inside knowledge, and an estimate is labelled as an estimate.

What I did

Founder, product architect, designer and engineer. The twelve-feed pipeline, the entity resolution, the scoring, the contract and agreement models, the money ledger, the interface, the course and the subscription layer.

Scale
  • 83.2M+ awards on record
  • 1,012 six-digit industry codes
  • 18 months of warning on a recompete
  • 8 facts on every pursuit
ArchitectureLastAwardedI
  1. 01Ingest twelve public award, notice, rule and budget feeds
  2. 02Normalise them into one vocabulary: the moat is the cleaning
  3. 03Resolve entities, one record per vendor under every spelling
  4. 04Six questions answered for any code, eight facts on any pursuit
  5. 05Award history by buyer and incumbent, back to 2001
  6. 06Recompete radar: the rule lands a year before the solicitation
  7. 07Price-to-win from what the government actually paid
  8. 08Vehicles, labor rates and the budget lines behind a buy
  9. 09Bid worksheet, compliance matrix and capture plan to write against
  10. 10The contract run after the win, and the agreements underneath it
  11. 11The money against the contract, with the record an audit asks for
  12. 12Win and loss tracked against what was actually bid
  13. 13Search you can type a sentence into, and briefs in plain words
  14. 14A twelve-module course for anyone who has never sold to the government

Everything you need to win and run federal contracts, in one place.

One system for the whole of it, start to finish: find the opportunity, capture it, write and price the bid, win it, run the contract and the agreements under it, track the money with the records ready for an audit, and be ready for the recompete. For any company that sells to the federal government, from one person to a contracts organization with many teams.

The government publishes everything it buys, going back to 2001, and it is all but unreadable. This reads twelve of those published feeds and joins them so one industry code answers six questions at once and every pursuit carries eight facts: who buys this, who has been winning it, what it went for, whether you can perform it, who to call first, and whether to pursue it or walk away.

The timing is the point. A recompete you hear about when the solicitation drops is one you have already lost, and the rule that shapes a buy lands about a year before the solicitation does. Both are in here, alongside price-to-win from what the government actually paid, the vehicle the work runs on, the labor rates on the schedule and the budget line behind it.

What happens after the win is the half that usually goes missing. The award, the modifications, the agreements underneath it and every dollar against it stay on one record, so what did we agree to and what has it cost is a single place rather than four, and the record an audit asks for is already written. Win and loss are tracked against what was actually bid rather than what was hoped for.

The hard part was never the code. The moat is the cleaning: the parsed history, one record per vendor under every spelling of its name, and being willing to say a number is an estimate when it is an estimate.

II
SaaS · Personal operating system · Ongoing

miya.life

The problem

A life runs across dozens of apps that do not talk to each other: calendar, money, medications, meals, chores, notes. Nothing sees the whole of it, so nothing can help with the whole of it.

The constraintBuilt and shipped by one person, on the theory that a personal operating system should be buildable by one person if it is worth building at all.

What I did

Founder, product designer and engineer. Every system, the assistant, billing, and the release cadence.

Scale
  • 78 life systems
  • Hundreds of shipped rounds
  • 3 ways to install
  • $9 to $19 a month
Architecturemiya.lifeII
  1. 01One data model under every system
  2. 02Seventy-eight life systems
  3. 03A native AI assistant every system can talk to
  4. 04Money with live bank sync
  5. 05Family sharing and seats
  6. 06Web app, installable app and Microsoft Store package

A personal operating system that consolidates seventy-eight life systems, a native artificial intelligence assistant, and a live wallpaper engine into a single dashboard. Calendar, medications, meals, and a full money system built in, with live bank sync and family sharing.

The assistant is not a bolt-on; every system knows how to be talked to. Live in production after hundreds of shipped rounds in its first months, and every round of shipping is also a test of the operations underneath the software.

III
Language learning company · Ongoing

Mnememory

The problem

Most language apps drill a word until it sticks. A word sticks faster when it arrives already attached to something you can see, and almost nothing is built that way.

The constraintThe method has to be honest about its limits: a word a picture cannot hold gets a usage note instead of a forced image.

What I did

Founder, designer and engineer of both the product and the public site.

Scale
  • 10 languages at launch
  • 8 review styles
  • 5 kinds of assignment
  • Learner and classroom in one schema
ArchitectureMnememoryIII
  1. 01A keyword picture and a hook for every word
  2. 02Grammatical gender carried in the image on one fixed rule
  3. 03A forgetting-curve scheduler held on the server
  4. 04Eight review styles and a memory palace builder
  5. 05Classes, five kinds of assignment and a gradebook
  6. 06The public site around it

A language learning company built on the way memory actually works. Every entry gets a keyword that sounds like it in your own language and a hook you can see, so the word arrives already attached to something.

Gender is carried in the picture on one fixed rule rather than in a table to be memorised: masculine on fire, feminine underwater, neuter frozen. Underneath sits a modern forgetting-curve scheduler that decides when each word comes back, held on the server so the schedule is the same wherever you study.

Built learner-first, with the classroom in the schema from day one, and a per-word view of exactly what a class is losing rather than a single average.

IV
Research company · Neural network · Ongoing

Neural Sector Intelligence

The problem

The research that bears on one question, whether a human mind can continue on another substrate, is spread across neuroscience, computing, medicine and ethics, with no map of how the pieces connect and no honest measure of how far along any of it is.

The constraintWhat is claimed is a research program and a daily record. What is not claimed is a result.

What I did

Founder, research director and engineer. The network, the research engine and the publishing cadence.

Scale
  • 1.99B nodes in the map
  • 3,927 domains mapped
  • 10 fronts, one goal
  • A report every day
ArchitectureNeural Sector IntelligenceIV
  1. 01A map of the whole of human knowledge
  2. 02113 realms, 759 lobes, 3,927 domains
  3. 0368,240 disciplines and 1.89M fields under them
  4. 04Close to two billion nodes in all
  5. 05Continuity science set as the crown
  6. 06The reasoning path drawn before the answer
  7. 07A daily research cycle across ten fronts
  8. 08A transfer readiness index and a daily report

A person is a pattern, and a pattern can be kept. That is the whole of it: a research company with a single mission, the immortalisation of a human being through neural link transfer and transmission.

Underneath the mission sits a map of the whole of human knowledge, organised the way a mind is: 113 realms, 759 lobes, 3,927 domains and 68,240 disciplines, close to two billion nodes in all, with continuity science set as the crown. Searchable, with the reasoning path drawn across the map before the answer arrives, and every bold term in an answer linking back into it.

The network researches ten fronts of the mission on its own, every day, scores how close each one is on a single readiness index, and publishes what it finds. The map is open to anyone. The findings, the open problems, the lab notebook and the daily record are given on request, and the same engine can be pointed at any question worth a lifetime.

V
World simulator · A computational laboratory for the future · Ongoing

Futurisca

The problem

Ask almost any tool what happens if a large economy restricts an export, and you get either a paragraph of hedged prose or a single number with no reasoning under it. Neither can be argued with, and neither of them says what it does not know.

The constraintNo number is shown without its source. Every figure is marked as curated, partial or sourced, and there is a page for the three things the model will never do.

What I did

Founder, model architect, designer and engineer. The seven blocks, the world dataset down to the town, the three map views, the scenario library, the interface and the public site.

Scale
  • 238 countries and territories
  • 169 ways to read the world
  • 54,000 places on the map
  • 250 futures per run
ArchitectureFuturiscaV
  1. 01Four instruments in one: the map, the desk, the sandbox, the reasoning
  2. 02238 countries and territories, six categories each
  3. 0354,000 states, counties, cities and towns under them
  4. 0443 fields, five readings each: 169 ways to read the map
  5. 05Flat, globe and network, the last one drawn as an economy
  6. 06594 flows across nine kinds, in three directions
  7. 07Seven coupled blocks, stepped a year at a time
  8. 08Markets that clear on price: energy, food, semiconductors
  9. 09A trade network with tariffs, controls and freight
  10. 10Money: Phillips curve, Taylor rule, Okun's law
  11. 11The state: debt, risk premium, financing crisis hazard
  12. 12People and power: births, migration, stability, conflict
  13. 13250 futures per run, clustered and named

Explore the futures that could emerge from the decisions we make today. A computational laboratory for the future, and a simulation tool rather than a forecasting service.

It starts as a map of the world at every level: 238 countries and territories, a thousand states and provinces, four and a half thousand counties and departments, four and a half thousand cities of a hundred thousand people and forty-four thousand towns below them. Forty-three fields, five readings each, which is 169 ways to read it, laid over each other as you like. Flat on satellite, a globe computed per frame, or a network that draws the world economy instead of the world map, with 594 flows across nine kinds.

Then you change one thing and watch what follows. Seven coupled blocks step a year at a time. Markets that clear on price, where a fab takes four years to answer a shortage. A trade network carrying tariffs, export controls and freight. Output from productivity, labour, capital and energy. Money on a Phillips curve and a Taylor rule. A state with debt, a risk premium that grows with it, and a financing crisis that is a hazard rather than a certainty. Births, ageing, migration, stability and the risk of conflict.

One run returns 250 futures, clustered and named, because the range is the answer and a point estimate a decade out is a guess wearing a suit. Growth, inflation and unemployment come back as a sum of named terms, so every number can be opened and read down to the series under it. No number is shown without its source. It is free, it needs no signup, and it runs in the browser; saving runs, longer horizons and written briefings are what is paid for.

VI
Simulation · A digital twin of your company · Ongoing

Counterfirm

The problem

Next year gets planned out of opinions in a room. The numbers in the deck are somebody's guess with a confident voice on top, and when the year goes another way nobody can say which assumption was the wrong one, or where the thing would have broken.

The constraintNo API key and no network call in the engine. The same seed gives the same answer every time, and every figure traces back to the assumption and the file it came out of.

What I did

Founder, model architect, designer and engineer. The extraction, the graph, the agents, the engine, the ledger, the brief, the interface and the public site.

Scale
  • 400 simulations in a run
  • 15 kinds of agent
  • 57 levers to pull
  • 0.1 seconds for a year
ArchitectureCounterfirmVI
  1. 01Five steps: read the files, pull out the facts, build the graph, generate the agents, run the year
  2. 02Fifteen kinds of agent, twelve of them on every twin
  3. 03Customers, competitors, suppliers, salespeople, executives
  4. 04Employees, investors, regulators and partners, each with objectives
  5. 05An assumption ledger, every number traced to the file it came from
  6. 06Nine stages a month, from the levers landing to the watchers checking
  7. 07400 runs a standard scenario: 200 of it, 200 of the baseline
  8. 0820 metrics a month, at the median and the tenth and the ninetieth
  9. 09A brief in six blocks: answer, timing, cause, risk, watch, assumptions
  10. 10Sweeps across 57 levers, tripwires, and the breaking point

A digital twin of your company. Test the decision before you make it.

Five steps, from a folder of files to an answer you can defend. Upload what you already have, a profit and loss and a customer list is enough, and it reads the files, pulls out the facts, builds a graph of the company and generates the agents. Fifteen kinds of them, twelve on every twin whether or not your files mention them: customers, competitors, suppliers, salespeople, executives, employees, investors, regulators and partners, each with its own objectives. Every assumption it used goes into a ledger you can open and argue with.

Then it runs the year. Nine stages a month, in the same order every month: the levers land, management reacts, competitors resolve the moves they queued, suppliers drift, customers churn and new logos arrive, sales capacity ramps, the books close, morale and attrition move, and the watchers check their thresholds. A standard run is 400 simulations, two hundred of the scenario and two hundred of the baseline, and it takes about a tenth of a second. A sweep runs the same question across 57 levers to find where the thing actually breaks.

What comes back is a range rather than a number, and a brief in six blocks: the answer, when it happens, what caused it, what could go wrong, what to watch for, and every assumption underneath. No API key, no network call, and the same seed gives the same answer every time. Free to start, with one twin, three files and ten runs a month.

VII
Household platform · The operating system for your home · Ongoing

Kinnomy

The problem

A household runs across seven apps and one person's memory. The group chat has the plan, the calendar has half of it, a payment app has the money, a notes app has the wifi password, and the rest is carried by whoever remembers it.

The constraintLocation off by default, opt-in for each person, only the latest point and no history. No ads on any plan, no data sold, and nothing used to train a model. Everything exportable as JSON and CSV at any time.

What I did

Founder, designer and engineer. The six layers, the parser, the memory search, the automations, the permission model, the pricing and the public site.

Scale
  • 6 layers across the household
  • 15 modules in the app
  • 9 automations doing the follow-up
  • 30 days of Household+ to start
ArchitectureKinnomyVII
  1. 01Six layers, one for each question a home asks
  2. 02People: members, roles, permissions, profiles without logins
  3. 03Time: calendar, appointments, conflicts, a private feed for each person
  4. 04Money: bills, splits and balances, budgets, subscriptions
  5. 05Work: tasks, chores that rotate and score, meals, home maintenance
  6. 06Memory: things, a documents vault, contacts, search over all of it
  7. 07Context: opt-in location, places, and the Right now card
  8. 08Household AI over the six, and Talk beside them
  9. 09Fifteen modules and nine automations, each one switchable
  10. 10An Emergency card on one printable page, free on every plan

One private place for everything a household runs on, shared with the people you live with.

Every home answers the same six questions, so the app is built in six layers, one for each: who is in the household, what is happening, what does it cost, what needs doing, what does the house know, and what is going on right now. Each layer talks to the others, so a thing is only entered once. Over the six sits Household AI, and beside them Talk for the messaging and an Emergency card that is free on every plan.

Tell the house a plan the way you would text it, and it drafts the whole of it: the event, a task for each person named, the shopping list with the obvious things added, the costs to expect and a thread to talk in. You look it over before anything is saved. Ask what is going on this week and it answers with the calendar, the bills due and their total, what is overdue, and where two plans collide over the one car. Ask when the air conditioning was last serviced and the answer comes back with the record it came from.

Nine automations do the follow-up that usually falls to one person: a paid bill schedules the next one, a finished chore passes to the next in the rotation, a bill more than a fifth above its three-month average gets flagged, a warranty reminds the house a month before it expires. Location is opt-in for each person, off by default, keeps only the latest point and expires within hours.

Free for two people, nine dollars a month for the whole home however many live there, and every new household starts on thirty days of Household+ without a card. When the trial ends it becomes Free and nothing is deleted.

VIII
Care platform · Help for life's hardest seasons · Ongoing

Gracekeeps

The problem

The hardest weeks of a life arrive with no instructions and a list of things that must be done by somebody in no state to do them. What an employer or an insurer offers at that moment is usually a phone number and a pamphlet, which is help in the way a map of the country is directions.

The constraintIt has to work for somebody in the worst week of their life, so nothing in it may be clever. And the organisation paying for it can never see a family's situation, only that the help was used.

What I did

Founder, product designer and engineer. The plan model, the five products, the vault, the benefits finder, the specialist tooling and case review, the partner and advisor sides, the privacy design, and the public site.

Scale
  • 5 products, one for each season
  • 1 secure app for all of them
  • 4 kinds of leave supported
  • 24 hours to a first reply, as a goal
ArchitectureGracekeepsVIII
  1. 01Five products in one app: Loss Care, Legacy, Caregiving, Leave, Advisor
  2. 02A plan builder that orders the tasks by what happened, who is involved and where the family lives
  3. 03Every task written in plain words, with what it is for and what can wait
  4. 04A care specialist on every plan, in chat and on scheduled calls
  5. 05An encrypted vault for documents, wishes, accounts and letters
  6. 06A benefits finder that says what the family is owed and who to ask
  7. 07Family invites, so the work is shared rather than carried by one person
  8. 08Guided drafts of the documents that matter, and an inventory behind them
  9. 09A caregiving planner, a daily tracker and reports a doctor can read
  10. 10Leave support across bereavement, caregiving, medical and parental
  11. 11An advisor side: opt-in life event signals, conversation guides, outreach
  12. 12A partner side for insurers, banks, wealth firms, credit unions and employers

A plan and a person, for the hardest days.

Nobody plans for the week after a funeral, the first month of caring for a parent, or the morning they go back to work. Those weeks arrive with no instructions and a list of things that have to be done by somebody who is in no state to do them. The usual help is a phone number and a pamphlet.

So this is a plan, and a person beside it. Answer a few questions and it builds a personal plan: the right tasks in the right order, shaped by what happened, who is involved and where the family lives, each one explained in plain words with what it is for and what can wait. Then a trained care specialist takes it up. They learn the situation, answer in chat, join the calls that get complicated, and help make the calls, find the documents, understand the benefits and decide what can be left until next week. The goal is a first reply within twenty-four hours, and the work is supervised with regular case review.

Five products cover five seasons. Loss Care is everything that follows a death. Legacy is planning ahead: guided drafts of the documents that matter, an inventory, trusted contacts, final wishes and letters. Caregiving is a shared planner, a daily tracker and reports a doctor can read. Leave runs from the first day away from work to a steady return, across bereavement, caregiving, medical and parental. Advisor is for the financial professional beside the family, with opt-in life event signals and the right words ready.

Most families never buy it. They get it through a life insurer, a bank, a wealth firm, a credit union or an employer, which is the part that makes it reach anybody at all. That shapes the privacy design rather than decorating it: documents and sensitive notes are encrypted in transit and at rest, the organisation paying for it sees only anonymous aggregate numbers, personal data is never sold, and a family can export or delete everything whenever they choose. Free to start, twelve dollars a month or ninety-nine a year for the rest, and free to the family wherever a partner is paying.

IX
Legal technology · The operating system for divorce · Ongoing

KindSplit

The problem

Divorce is an emotional event wrapped in an enormous administrative machine, and the machine is billed by the hour by somebody whose meter starts when you say hello. Most of it is paperwork that does not need a lawyer at all, but the parts that do are buried inside the parts that do not, so people either overpay for everything or attempt all of it alone.

The constraintLegal guidance that is wrong is worse than none, so every answer has to show the source it came from and say when a licensed human is worth the hour. And the case file holds the most private facts of a life.

What I did

Founder, product designer and engineer. Counsel and its sourcing, the fifty-one state guides and the checking against official court sources, the document drafting, the money and parenting tools, Untangle, the professional marketplace and booking, the plans, and the public site.

Scale
  • 51 state and DC guides
  • 12 documents drafted from a case
  • 9 kinds of professional by the hour
  • 0 retainers
ArchitectureKindSplitIX
  1. 01Counsel: an AI divorce lawyer that answers from the state rules and the case
  2. 02Every answer shows its sources, and says when a licensed lawyer is worth the hour
  3. 03Fifty-one guides, every state and DC, checked against the official court sources
  4. 04Forms and filing: twelve documents drafted from the case, with the deadlines tracked
  5. 05Money and property: classify the assets, run the support and division formulas
  6. 06Parenting: custody schedules and a parenting plan built from them
  7. 07Untangle: the accounts, titles and beneficiaries to move after it is over
  8. 08Nine kinds of professional bookable by the hour, no retainers, pay on booking
  9. 09Three ways through: self-guided, guided with a case specialist, attorney-backed
  10. 10A free tier with a daily question limit, so nobody is priced out of the first step

Split fairly. Stay kind.

Divorce is an emotional event wrapped in an enormous administrative machine. Forms, deadlines, disclosures, formulas, titles and accounts, all arriving at the worst possible time, and all of it priced by the hour by somebody whose meter starts when you say hello. Most divorces do not need a lawyer for everything. They need the right expert for the right hour.

So the machine is the product. Counsel is an artificial intelligence divorce lawyer that answers from the rules of your state and the facts of your own case, shows every source behind an answer, drafts the letters and the documents, and tells you plainly when this is the hour to pay a licensed lawyer. Behind it sit fifty-one guides, one for every state and the District of Columbia, each checked against that state\'s official court sources rather than summarised from the internet.

Around Counsel are the parts of a divorce that are pure administration. Forms and filing drafts twelve documents from the case and tracks what is due when. Money and property classifies the assets and runs the support and division formulas. Parenting turns a custody schedule into a parenting plan. Untangle handles the part nobody warns you about: the accounts, the titles and the beneficiaries that still have the wrong name on them a year later.

Where a person is needed, nine kinds of professional are bookable by the hour, with no retainers and nothing paid until a booking is made. Three ways through, depending on how much help the case wants: self-guided, guided with a case specialist, or attorney-backed with a licensed lawyer. Free to start, and the case file holds the most private facts of a life, which is the standard the whole thing is built to.

X
Social platform · Plans, kept · keptplans.com · Ongoing

Kept Plans

The problem

Every plan starts in a group chat and most of them end there. Six people agree it would be great, nobody names a day, and the thread dies. The missing piece is not another calendar or another chat, it is the moment somebody says out loud that they are actually going.

The constraintThe commitment has to cost enough to mean something and never feel like a charge, and a platform for meeting strangers has to be safe by its structure rather than by a safety page.

What I did

Founder, product designer and engineer. The commitment and the hold, check-in, clubs, right now, memories, discovery, the Kept rate, the host and venue sides and their economics, the safety model, the city coverage, and the public site.

Scale
  • 160 activities in 19 groups
  • 10 dollar hold, released on check-in
  • 10% platform fee, two dollar minimum
  • 685 cities across the US
ArchitectureKept PlansX
  1. 01The commitment: a ten dollar hold, released on check-in, never charged for showing up
  2. 02Check-in in one tap, which is the moment the whole product turns on
  3. 03Right now: instant plans, and a button for when you are simply bored
  4. 04Clubs: the plans that repeat, with the people who keep showing up to them
  5. 05Memories, kept: a shared album only for the people who were there, the best photos first, and one year ago today
  6. 06People: discovery by the thing you both want to do, not by a profile
  7. 07The Kept rate: the share of plans you actually kept, which earns you smaller holds
  8. 08Nineteen groups and a hundred and sixty activities, from coffee to camping
  9. 09Hosting: the host sets the fee and is paid out after the plan, on a ten per cent platform fee with a two dollar minimum, and the split is shown before anybody joins
  10. 10Safety: public venues for new hosts, the address only to those who joined,
  11. 11a one-tap safety button, eighteen and over, ID checks on the plans that need them
  12. 12Cancel a day ahead and the whole hold comes back; inside a day, half of it stays
  13. 13Open in six hundred and eighty-five cities across the United States, each one covering the towns around it

Stop saying we should hang out. Make the plan.

Every plan starts in a group chat, and most of them end there. Six people agree that it would be great, nobody names a day, and the thread dies. The missing piece is not another calendar or another chat. It is the moment somebody says out loud that they are actually going.

So that moment is the product. A time, a place, a group, and a ten dollar hold that says you mean it. It is a hold rather than a charge: it shows as pending, no money moves, and it is released the moment you check in with one tap. Nobody is ever charged for showing up. A little skin in the game changes the whole plan, and it changes it for everyone else on the plan too, which is the real point.

Around the commitment sit the parts that make a plan worth keeping. Clubs, for the things that repeat and the people who keep coming to them. Right now, for when the plan is tonight or the honest answer is that you are bored. Memories, a shared album that belongs to the people who were actually there, because the plan ends and the good parts should not. Discovery works by the thing you both want to do rather than by browsing people, which is a deliberate line: this is not a dating app and not a people browser. There are no reviews of people either, on purpose. The Kept rate records whether somebody turned up, and nothing else about them.

Safety is structural rather than a page. New hosts start in public venues, the exact address goes only to people who joined, every plan carries a one-tap safety button, it is eighteen and over with ID checks on the plans that need them, and a person reads every report. Joining is free and the hold is refundable. It is open in six hundred and eighty-five cities across the United States, and each one covers the towns around it.

Also running This site, and one project still in confidence.
XI
Personal site

lewisdelapaz.com

The problem

A body of work this wide is hard to read from a list. It needed one place that shows the work, the method and the person, in that order, and stays current without a rebuild.

The constraintEvery section editable from one settings screen, and every colour pairing measured against the accessibility line in both themes.

What I did

All of it: the writing, the design, the engineering and the weekly updates.

Scale
  • 14 pages
  • 1 settings screen
  • 2 themes, both measured to AA
  • Updated weekly
Architecturelewisdelapaz.comXI
  1. 01One editable content model
  2. 02Fourteen page templates
  3. 03A type, motion and colour system
  4. 04Contrast measured live in both themes
  5. 05A settings screen for every section

This site. A multi-page portfolio of what I make, delivered as one self-contained system so every section can be edited from one place without touching a template.

It is also a test of my own operations. If I cannot keep my own site current on the same weekly cadence I ask of a client, the positioning does not hold.

XII
Confidential · Ongoing

Private project

What I did

Founder.

Scale
  • Under mutual confidentiality
XII

Something new, under mutual confidentiality with the people involved. The kind of thing I do not talk about until they are ready to.

More detail here when the project itself is public.

The practice And where the method becomes a client service.
XIII
Consulting practice · Ongoing

Bespoke Business Development

The problem

Small and mid-sized businesses buy help in fragments: a strategist, then a designer, then a developer, and nobody owns how the pieces run together once they are handed over.

The constraintOne operator holding several engagements at once, without any client feeling like the second one.

What I did

Founder and creative director. Designed the offer, the pricing and the brand, built every tool in the suite, and run every engagement.

Scale
  • 16 named capabilities
  • 5 categories
  • 267 services mapped
  • 22 internal systems
ArchitectureBespoke Business DevelopmentXIII
  1. 01A free diagnostic at the front door
  2. 02A business plan with a live financial model
  3. 03Scope and proposal builder
  4. 04Client portal with e-signature and weekly memos
  5. 05Six deliverable studios
  6. 06Finance back office and KPI dashboard
  7. 07Testimonial engine and lead engine

A curated consulting practice across strategy, brand, build, growth, and legal. Sixteen capabilities in five categories. Value-based pricing, no rigid packages, no standing team.

Externally the practice is presented as an adaptive expert network. Internally it is run as a system, and the gap between how it presents and how it is run is where the leverage lives.

Behind it sits a suite of purpose-built tools, each one paired with a delivery system, so that the operations stay at the centre of every engagement rather than bolted on at the end.

The engine.

§ 02 · Engine
Eight stations · One line

Every engagement runs the same line, and every station on it is a system rather than a habit. Scroll and watch one job travel it. Hover a station to see what happens there; click to open the system that does it.

  1. I Enquiry A note arrives One form, one address. Read the same day, and answered within a week when it looks like a fit.
  2. II Discovery Call One conversation The intake wizard turns the call into three documents while it is still warm.
  3. III The Verdict The diagnosis Eight dimensions of the business, written down, whether or not anything is bought.
  4. IV Scope & Price The commitment What is in, what is out, what it costs. Value-based and fixed before anything starts.
  5. V Onboarding First 48 hours Welcome packet, intake, access checklist, kickoff clock. Nothing waits on a reminder.
  6. VI Delivery Studio Every week The week is made here: foundation, stack, brand and web, go-to-market, each as a studio with a review pass.
  7. VII Client Portal The record Deliverables, milestones, memos, signatures, and a closeout report the client keeps.
  8. VIII Proof & KPI The evidence Did it move. The dashboard says so weekly, and the proof engine asks for the sentence that proves it.

Write the brief.

§ 04 · Brief
Four questions · An honest answer

Four questions, and then a straight answer about whether this is work I would take, what I would actually do, and roughly what it costs in weeks. It is allowed to tell you no, which is the only reason the rest of it is worth reading.

  1. 01

    What is the shape of it?

  2. 02

    How big is it, honestly?

  3. 03

    When does it have to exist?

  4. 04

    Who decides when it is finished?

Nothing you choose here is sent anywhere or stored. It is worked out in your browser from the same rules I use in my head, written down for once.

The toolbox.

§ 05 · Toolbox
Twenty-two systems · Built in-house

Every one of these exists because one person has to run a firm, a product, and a shelf of books without a team. Each was designed, built and tested in-house, and each one removes work that would otherwise need a hire.

01Diagnostic

The Verdict

A free front-door business diagnostic: a written read across eight dimensions, delivered by email with lead capture and a two-attempt delivery fallback.

Built in-houseAutomatedTested before it ships
02Plan builder

The Blueprint

A pre-launch business-plan builder with a sixteen-section report and a live financial model.

Built in-houseAutomatedTested before it ships
03Engagement system

Client Portal

White-labeled portal: e-signature, weekly status memos, program plans, impact exhibits, file requests, closeout reports.

Built in-houseAutomatedTested before it ships
04Sales

Proposal Builder

Scoped proposals and decks generated from a discovery intake, with a review-call script to match.

Built in-houseAutomatedTested before it ships
05Finance

Finance Back Office

Ledger with dedupe import, mileage and home-office tools, estimated-tax engine, quarterly close checklist, reserve tracker.

Built in-houseAutomatedTested before it ships
06Measurement

KPI Dashboard

Weekly funnel snapshot, stage conversions against benchmarks, a leak finder, a thirteen-week trend, and a Friday five-minute ritual.

Built in-houseAutomatedTested before it ships
07Testimonials

Proof Engine

Request pipeline, token-gated client form, quote library, case-study builder, and an embeddable wall.

Built in-houseAutomatedTested before it ships
08First 48 hours

Onboarding Engine

Personalized welcome packet, intake form with an access checklist, kickoff clock, stage alerts.

Built in-houseAutomatedTested before it ships
09Client document

Welcome Packet

A nine-tab client packet that works offline, personalized at parse time, with exercises and a field guide.

Built in-houseAutomatedTested before it ships
10Command center

ORBITAL

A command center in the shape of mission control: a 3D globe, a live operating picture, and a CRM bridge.

Built in-houseAutomatedTested before it ships
11CRM of influence

High Value Network

Contacts across thirteen sectors with an in-tool AI research engine, an org chart of every seat, and a map.

Built in-houseAutomatedTested before it ships
12Product operations

Metrics & Demo Data

Usage, funnel, and unit-economics dashboard for miya.life, plus a seeder that fills a demo account with more than a thousand records.

Built in-houseAutomatedTested before it ships
13Intake

Discovery Call

The intake wizard that turns one conversation into three documents: an internal analysis, a client-facing diagnosis, and a proposal with a statement of work.

Built in-houseAutomatedTested before it ships
14Deliverable studio

Strategic Foundation

The first week of an engagement as a system: positioning, audience, offer, and the argument the business will make.

Built in-houseAutomatedTested before it ships
15Deliverable studio

Operating Stack

The tools, cadences, and handoffs a business runs on, chosen and wired so one owner can hold it.

Built in-houseAutomatedTested before it ships
16Deliverable studio

Brand & Web

Identity, voice, and the site itself, generated as a full week of deliverables rather than a folder of files.

Built in-houseAutomatedTested before it ships
17Deliverable studio

Go-To-Market & Launch

Channels, sequences, launch calendar, and the first ninety days of pressure, written as a plan a founder can run.

Built in-houseAutomatedTested before it ships
18Commercial

Scope & Price

What is in, what is out, and what it costs. Scope built from the diagnosis and priced by value, not by hour.

Built in-houseAutomatedTested before it ships
19Production

Delivery Studio

Where the weekly deliverables are actually made: templates, generators, and a review pass before anything leaves.

Built in-houseAutomatedTested before it ships
20Catalog

Service Coverage Map

Two hundred and sixty-seven services across sixteen practice areas, mapped as one system so nothing is sold twice or missed once.

Built in-houseAutomatedTested before it ships
21Language

Document Translator

Client documents rendered into another language, and jargon rendered into plain words, without losing the argument.

Built in-houseAutomatedTested before it ships
22Growth

Lead Generator

Sources, scores, and hands over leads for a practice of one, so the pipeline does not depend on a mood.

Built in-houseAutomatedTested before it ships

Continue.

§ 07 · Traverse
Where to next

LewisDe La Paz

Independent practice

Colophon
TypeFraunces · Instrument Serif · Inter Tight · JetBrains Mono
PaletteCream · Obsidian · Oxblood · Saffron
BuiltBy hand, in the open
RuntimeShared hosting · No third-party trackers
MotionLenis smooth scroll · WebGL atmosphere · Reduced-motion honored