Gracekeeps
The hardest weeks of a life arrive with no instructions and a list of things that must be done by somebody in no state to do them. What an employer or an insurer offers at that moment is usually a phone number and a pamphlet, which is help in the way a map of the country is directions.
The constraintIt has to work for somebody in the worst week of their life, so nothing in it may be clever. And the organisation paying for it can never see a family's situation, only that the help was used.
Founder, product designer and engineer. The plan model, the five products, the vault, the benefits finder, the specialist tooling and case review, the partner and advisor sides, the privacy design, and the public site.
- 5 products, one for each season
- 1 secure app for all of them
- 4 kinds of leave supported
- 24 hours to a first reply, as a goal
- 01Five products in one app: Loss Care, Legacy, Caregiving, Leave, Advisor
- 02A plan builder that orders the tasks by what happened, who is involved and where the family lives
- 03Every task written in plain words, with what it is for and what can wait
- 04A care specialist on every plan, in chat and on scheduled calls
- 05An encrypted vault for documents, wishes, accounts and letters
- 06A benefits finder that says what the family is owed and who to ask
- 07Family invites, so the work is shared rather than carried by one person
- 08Guided drafts of the documents that matter, and an inventory behind them
- 09A caregiving planner, a daily tracker and reports a doctor can read
- 10Leave support across bereavement, caregiving, medical and parental
- 11An advisor side: opt-in life event signals, conversation guides, outreach
- 12A partner side for insurers, banks, wealth firms, credit unions and employers
A plan and a person, for the hardest days.
Nobody plans for the week after a funeral, the first month of caring for a parent, or the morning they go back to work. Those weeks arrive with no instructions and a list of things that have to be done by somebody who is in no state to do them. The usual help is a phone number and a pamphlet.
So this is a plan, and a person beside it. Answer a few questions and it builds a personal plan: the right tasks in the right order, shaped by what happened, who is involved and where the family lives, each one explained in plain words with what it is for and what can wait. Then a trained care specialist takes it up. They learn the situation, answer in chat, join the calls that get complicated, and help make the calls, find the documents, understand the benefits and decide what can be left until next week. The goal is a first reply within twenty-four hours, and the work is supervised with regular case review.
Five products cover five seasons. Loss Care is everything that follows a death. Legacy is planning ahead: guided drafts of the documents that matter, an inventory, trusted contacts, final wishes and letters. Caregiving is a shared planner, a daily tracker and reports a doctor can read. Leave runs from the first day away from work to a steady return, across bereavement, caregiving, medical and parental. Advisor is for the financial professional beside the family, with opt-in life event signals and the right words ready.
Most families never buy it. They get it through a life insurer, a bank, a wealth firm, a credit union or an employer, which is the part that makes it reach anybody at all. That shapes the privacy design rather than decorating it: documents and sensitive notes are encrypted in transit and at rest, the organisation paying for it sees only anonymous aggregate numbers, personal data is never sold, and a family can export or delete everything whenever they choose. Free to start, twelve dollars a month or ninety-nine a year for the rest, and free to the family wherever a partner is paying.